Can smash franchise outrace Warcraft?
Never one to shy away from new markets, Disney has announced plans to take its enormously successful Cars film franchise online in the aptly-named World of Cars Online game.
Targeting younger players, the game will let kids create and race cars while interacting with notable characters from the film. Much like other massively-multiplayer games, World of Cars Online will also include basic social networking features.
Basing a virtual world on a three-year old movie might seem like an odd choice, but Cars remains one of Disney's most lucrative and popular properties -- global merchandising sales since its release in 2006 have broken records left and right. The company hopes the move into cyberspace will alleviate the sting of $45 million in first fiscal quarter losses reported by Disney Interactive Studios.
World of Cars Online is set to debut this summer. More information can be found at the official site.
http://videogames.yahoo.com/feature/disney-s-cars-to-become-virtual-world/1286169
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